Yellow Pages.com Rewrite
Lessons Learned:
- Freeze existing functionality
- Field small, co-located, talented team (4 developers)
- Dedicate long technology evaluation, prototyping, and planning period
- Assign technical decision maker and communicator to management
- Leverage UX team: all page design and HTML gen, then give to dev to slice up and wire
- Change only the obvious
- Deploy beta frequently and actively recruit feedback
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