Several people I know have asked me this recently. Without just pointing straight to Bruce Tate, here's what I've come up with.
<short_answer>
* Ruby is an order of magnitude more powerful and less bloated than Java
* Ruby has Rails and an explosion of new libraries being built with or for Ruby
* Ruby will make you look good to your customers by developing more efficiently, making you more money
* Ruby is hot
</short_answer>
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